AP: NBC Olympics a ratings “disaster” — and now a tainted brand – HotAir

People are done with being lied to and taken advantage of. After keeping us in useless masks and pointless lockdowns for two years the elites have succeeded only in unmasking themselves as the hypocritical petty tyrants they truly are. And we are tired of propogandist lackies masquerading as news organizations.

A notable leftover from the weekend via Instapundit’s Ed Driscoll that might offer a better measure of American sentiment toward dictatorships and their propaganda — even that aired in the US. The Beijing Winter Olympics started off as a “cataclysmic” failure in TV ratings, and it ended the same way, according to the Associated Press:There were many reasons to think NBC made a savvy business deal in 2014 when it locked up the American media rights to the Olympics through 2032 for $7.75 billion.As the Beijing winter games come to a close, it’s harder to see them now.These Olympics were a disaster for the network: a buzz-free, hermetically-sealed event in an authoritarian country a half-day’s time zone away, where the enduring images will be the emotional meltdown of Russian teen-agers after a drug-tainted figure skating competition and a bereft Mikaela Shiffrin, sitting on a ski slope wondering what went wrong. …Viewers stayed away in alarming numbers, and NBC has to wonder whether it was extraordinarily bad luck or if the brand of a once-unifying event for tens of millions of people is permanently tainted.How bad was it? The best night for Olympics ratings was February 13, when NBC had 112 million Super Bowl viewers ready to watch even more sports. How many stuck around? The New York Times reports … not many:The biggest night for this year’s Games was Feb. 13, when 24 million people tuned in, many of them probably coming from NBC Universal’s Super Bowl broadcast. The football game drew 112 million viewers, or 70 percent of the total viewers who watched the Olympics over more than two weeks.That’s a retention rate of 21.4%. Almost eight in ten viewers didn’t even want to just leave the channel on after the end of the Super Bowl, but actively chose to tune out.This had nothing to do with the performance of the athletes. Viewers knew after NBC’s atrocious brown-nosing of Vladimir Putin’s Soviet iconography in Sochi’s opening games that they already knew what the coverage from Beijing would be like. And they turned out to be correct.

AP: NBC Olympics a ratings “disaster” — and now a tainted brand – HotAir

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